Diageo | Message in a bottle

With the pandemic curtailing key celebration moments for friends and families in real life, the accompanying gift exchanges of bottles of spirits had moved online too.
Message in a Bottle: a virtual gift tag that uses Amazon API Speech to Text technology to detects meaningful keywords within the personal voice message and converts them into one-of-a-kind dynamic animation for the special person.

Aside from the website's minimal UI, the major design job has been developing a new mood for each product and arranging each individual animation sequence to generate a unique audio and visual message. Three.js was used in the development to increase the depth between layers.
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ROLE: ANIMATION DESIGN, CREATIVE CODING
CATEGORY: THREE.JS, NATURAL LANGUAGE PROCESSING
TECHNOLOGY: THREE.JS, REACT
CLIENT: DIAGEO
AGENCY: DARE
THANKS TO: ARNALDO BOICO - CREATIVE DIRECTOR
VIEW VIDEO CASE STUDY →
Main Website, three.js, GSAP